Federal Trade Commission v. Colgate-Palmolive Co. et al.

Decided April 5, 1965. Earl Warren delivered the opinion of the Court.

Docket 62 · 380 U.S. 374 (1965) · Cited 353 times

We don’t yet publish a summary of this opinion — read the official text below for the Court’s holding and reasoning.

How the Justices voted

Decided 7–2.

“Concurring” means agreeing with the outcome; any split shown is the Court’s judgment, not each Justice’s reasoning. Source: the Supreme Court Database (Spaeth et al.), Washington University.

Precedents cited

Supreme Court decisions this opinion relies on, ordered by how often it cites each. Cases in our collection link through; others are named.

• Federal Trade Commission v. Pacific States Paper Trade Ass'n · 273 U.S. 52 (1927)
• Federal Trade Commission v. National Lead Co. · 352 U.S. 419 (1957)
• Securities & Exchange Commission v. Chenery Corp. · 332 U.S. 194 (1947)
• Federal Trade Commission v. Cement Institute · 333 U.S. 683 (1948)
• Federal Trade Commission v. Minneapolis-Honeywell Regulator Co. · 344 U.S. 206 (1952)
• Jacob Siegel Co. v. Federal Trade Commission · 327 U.S. 608 (1946)
• Federal Trade Commission v. Ruberoid Co. · 343 U.S. 470 (1952)
• Federal Trade Commission v. Motion Picture Advertising Service Co. · 344 U.S. 392 (1953)
• Universal Camera Corp. v. National Labor Relations Board · 340 U.S. 474 (1951)
• Boyce Motor Lines, Inc. v. United States · 342 U.S. 337 (1952)
• Federal Communications Commission v. Pottsville Broadcasting Co. · 309 U.S. 134 (1940)
• Federal Trade Commission v. Standard Education Society · 302 U.S. 112 (1937)
• Federal Power Commission v. Idaho Power Co. · 344 U.S. 17 (1952)
• Federal Trade Commission v. Algoma Lumber Co. · 291 U.S. 67 (1934)
• Federal Trade Commission v. R. F. Keppel & Bro. Inc. · 291 U.S. 304 (1934)
• National Labor Relations Board v. Donnelly Garment Co. · 330 U.S. 219 (1947)

Cited by

Later Supreme Court opinions in our collection that cite this case.

• Zauderer v. Office of Disciplinary Counsel of the Supreme Court of Ohio · 471 U.S. 626 (1985)
• Chevron U. S. A. Inc. v. Natural Resources Defense Council, Inc. · 467 U.S. 837 (1984)
• Securities & Exchange Commission v. Sloan · 436 U.S. 103 (1978)
• Milavetz, Gallop & Milavetz, P. A. v. United States · 559 U.S. 229 (2010)
• Volkswagenwerk Aktiengesellschaft v. Federal Maritime Commission · 390 U.S. 261 (1968)
• Federal Maritime Commission v. Seatrain Lines, Inc. · 411 U.S. 726 (1973)

Official text

Read the official opinion (U.S. Reports, govinfo.gov)

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Source: the U.S. Reports via govinfo.gov; authoring Justice and vote lineup from the Supreme Court Database (Washington University). Citation count from the Free Law Project’s CourtListener bulk data. Data last verified 2026-07-03. Informational only; verify against the primary source before relying. Not a consumer report (FCRA).